Do the hard stuff. Don’t avoid it. It’s counterintuitive, but that is how you learn to do hard things. But doing it and failing. And then doing the hard thing again until you get it right.
Friday’s are always the hardest day for me to wake up. I don’t know why.
But not being a morning person is part of it, I guess.
It’s the end of the first workweek of the year. But when you’re an entrepreneur, the week never really ends. At the same time, if you set up your lifestyle business correctly, you don’t mind it either.
The drive was quick this morning. Cameron had a day off from weight lifting, so it was a drop-off, a drop-off, back home. We even got to see the sunrise as we drove (it’s dark this time of year for Cameron’s drop-off).
Baseball practice last night was good. It was only the catchers, which is was my position growing up. I have a certain fondness for it.
It’s hard work. And it’s often thankless. The pitchers get the glory. Our job is to support them and make them look good at all costs. Catchers clean up the pitcher’s mistakes around the edges of the strike zone through receiving, framing, blocking. If a runner gets on, we do our best to throw them out when they steal.
As a consultant, it’s similar in a few ways. The clients get all of the glory. My job is to support them with data, and to help guide them in making the best decisions they can make. The clients that are the best are the ones that are the most open to the feedback and the most curious about the data.
They see the most growth for the longest period of time. They’ve learned how to do the hard things. Or they’ve found someone that understands how to help them do the hard stuff.
What they understand is that the data doesn’t lie. Everyone understands conversion rates. Almost no one gets lifetime value right. That’s where I come in. I understand the process and the work it takes to actually get this number. This number is the holy grail.
And while people understand the basics of calculating it, actually getting the data and showing it in a way that makes sense is hard work. There’s no real magic to it other than you have to understand the data ‘key’ and its limitations. And then put the data together.
Having that number and being able to look at it by key segments is the secret sauce. And I have jars of it.
I will write more about lifetime value at the TEAL agency site and on my data-focused blog, conversionbump.
But for now, know that it’s the secret to scale.
This morning I’m grateful for heated seats. A warm and toasty car seat when it’s cold outside is amazing.
I’m grateful for sleeping in (a little). I get about 45 minutes extra. Like I’ve told you, I’m not a morning person so that sleep is golden time for me.
And I’m grateful that I weighed in this morning at 267.7 pounds. That is down 7.4 pounds from January 1st. One week in and the progress is good!
I’m going to add in a little reading this weekend to my normal 5 pages a day for two books (currently Committed and The Subtle Art of Not Giving a F*ck)
I have a copy of the Daily Stoic. I am going to add that to my list.
Now, I’ve not been good at getting the daily meditation started. I keep forgetting to just sit down and do it. So tomorrow (Saturday), I’m going to set up a few reminders to make sure it gets done. I feel like I want to do it in the mornings before I take off to do the drop-offs, to start the day with a clear head and focus. I’ll use the weekend to set that intention and to get the practice started.
Until tonight!
